"We stay ahead of the curve by continuously monitoring industry trends, market developments, and global shifts. Through close collaboration with tire industry experts and throught leaders, we ensure that our strategies are informed, innovative, and impactful. Whether your goals are short-term or long-term, our team of specialists is here to drive your business growth and help you achieve lasting success."
Comprehensive details and summary of the Replacement and OEM Market. Special emphasis on brand share movement.
Market forecast available.
Summary and details of the Replacement Market, Channel analysis , trends and forecast ,share of market and sizes present in market .
Builds specific programs and proposals to appeal to a current and future customer base.
Following a macro analysis of the current distribution channels, this product has been specifically designed to align with the client's future growth objectives.
Establishes the optimal strategy and tactical actions necessary for growth and long-term sustainability.
Examines the client’s brand comprehensively and highlights the strengths and weaknesses of competing brands.
Evaluation and adjustment of an existing plan, updating a current plan, or developing a new one. Market pricing analysis to assess profitability, competitiveness, and market entry feasibility. Definition of pricing strategies.
Drive the growth and expansion of dealer footprints.
Confirm local laws to import tires by country
Tecnical support / Guarantees
O2C management / Customer service.
At Hevea Latam, we specialize in delivering customized consulting solutions designed to fuel your business growth and success. With a team of seasoned experts boasting diverse industry experience, we are equipped to address the unique challenges your business faces. By collaborating closely with you, we gain a deep understanding of your goals and craft tailored strategies that drive results. We believe every company is unique, and that’s why we create personalized action plans to meet your specific needs. Partner with us to transform your vision into tangible, measurable success.
We connect the best suppliers with the best importers, creating mutually beneficial business opportunities. Our commitment is to ensure secure and efficient negotiations, providing comprehensive support in administrative, legal, and financial areas, always backed by our expertise of over 20 years and real market data.
Proven track record in designing and implementing commercial strategies, product introduction, development of new distribution channels, market segmentation and pricing; focused in sales growth and profitability, project management.
With passion for tires industry, we look for support the customers requirements.
"Founded in 2022 by two seasoned tire industry executives, we bring unparalleled expertise to the table. With a combined experience of over 50 years in leading commercial operations for tire industry giants, our team has a deep understanding of the market dynamics and a proven track record of success.
Luis is a seasoned Sales & Marketing executive with over 25 years of experience leading businesses in the tire market, specializing in the South American region. He holds a degree in Industrial Engineering and a specialization in Finance, which complements his strategic approach to driving business growth.
With a proven track record in designing and executing successful commercial strategies, Luis has expertise in new product introductions, developing new distribution channels, market segmentation, and pricing. He is focused on sales growth and profitability, leveraging his skills in project management and financial expertise.
Luis excels in managing cross-cultural teams, fostering collaboration, and achieving results through strong negotiation and leadership abilities. His deep understanding of market dynamics and his ability to deliver impactful business solutions have made him a key driver of success in the tire industry.
Gustavo is a highly accomplished sales and marketing executive with over 23 years of experience in the Latin American automotive industry. Holding a degree in Business Administration and an MBA in International Business, He brings deep expertise in market development, brand positioning, and sales growth across both Aftermarket and OEM segments.
Throughout his career, Gustavo has held key leadership roles such as Sales and Marketing Manager, Director, Vice President, and Brand Ambassador. Known for driving sustainable business results, [he/she/they] excels in leading global negotiations, building strategic partnerships, and implementing commercial strategies that deliver measurable success.
Gustavo has successfully navigated diverse markets, with a proven track record of cultivating long-term business growth. He is proficient in Tier 1 and Tier 2 segments and has a comprehensive understanding of Tier 3, ensuring market dominance at every level.
With expatriate experience in several countries, Gustavo has worked across cultures and established strong relationships with teams from Germany, Portugal, the United States, China, Argentina, and Mexico. This global perspective has enabled [him/her/them] to adapt quickly, develop innovative solutions, and lead successful market expansions in dynamic environments.
At Hevea Latam, we bring together a dynamic team with over 50 years of combined experience in the tire industry, dedicated to helping brands establish and grow in Latin America. Our team includes specialists in Logistics, Finance, Sales Administration, and expert knowledge in CRM and Sales Force, allowing us to deliver comprehensive solutions to meet our clients’ needs.
With our deep market knowledge, extensive network of external partners, and strong regional connections, we provide tailored solutions for navigating the complexities of the Latin American market. We offer strategic consulting, market analysis, and access to key industry stakeholders, ensuring your brand’s success and sustainable growth in the region.
At Hevea Latam Consulting, we are committed to empowering businesses across Latin America with innovative solutions and strategic insights. Our mission is to drive growth and success for our clients through tailored consulting services.
We envision a thriving business landscape in Latin America, where companies can achieve their full potential. Our vision is to be the leading consulting firm that guides businesses towards sustainable success and innovation.
Integrity, collaboration, and excellence are at the core of everything we do. We believe in building strong partnerships with our clients, delivering exceptional results, and maintaining the highest ethical standards.
Our customers are important to us. We would be happy to receive your request.
We have customers from Asia, Europe, North America and Latin America.
São Paulo, São Paulo, Brazil
Gustavo Godoy - gustavo@hevealatam.com Luis Restrepo - Luis.restrepo@hevealatam.com
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